^{Rule Of Phi is our philosophy of  using The “Rule of Thirds” and “The Golden Ratio” in as much of our photography as possible. The “Rule of Thirds” one of the first things that  photographers learn about in classes on photography and rightly so as it can help create well balanced and interesting shots. I will say right up front however that rules are meant to be broken and ignoring this one doesn’t mean your images are necessarily unbalanced or uninteresting. However a wise person once told me that if you intend to break a rule you truly need to understand it.}

^{“The Golden Ratio” is a compositional tool, also known as the Fibonacci spiral.  It is what you get when you do some complex maths on a rectangle: a/b = (a+b)/a = 1.61803398875. In a short form ratio, it is 1:1.618.}

^{“The Golden Ratio” is part of every natural object (flora and fauna). It comes across as being a very magical number. This is a balanced composition for those who view  images.}

^{We prefer images that are somehow harmonized, and the golden ratio is one way to balance an image. It keeps a viewer’s traveling around an image evenly.}

^{This is a building philosophy to my photography and also in some case to make people look at something in a new and different way.}

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